top of page
Jake
Paul
Screen Shot 2018-11-28 at 8.32.02 AM.png

How a Cleveland Teenager turned into social media star and million dollar business owner seemingly, over night

About
10JAKEPAUL11-superJumbo.jpg
Screen Shot 2018-11-28 at 8.37.18 AM.png

Who is Jake Paul?

Jake Paul is a 21 year old high-school dropout, actor, and social media star. As a teenager in his hometown of Cleveland, Ohio, Jake got his social media start on the, now non-existent, 6-second video platform: Vine. His career on Vine started as a competition with his brother Logan to see who could garner the most followers and create the most viral videos. After Vine was formally disbanded in 2016, Paul and his following of 5.3 million Vine followers migrated to the video sharing platform: Youtube. On Youtube, Paul committed to making a 10 to 20 minute video blog (vlog for short) every day showing snippets of his life and everyday activities.

​

Paul reached virality quickly, as he featured crazy stunts in his videos that often including violence, over-sexualied women, and more problematic behaviors. Jake eventually crossed over from social media fame to traditional fame when he was casted in Disney Channel’s show Bizaardvark. In 2017 Paul took a massive step forward in his career and created Team 10, an influencer management company run by himself and featuring his friends. 

Why dedicate a whole website to Jake Paul?

Jake Paul has done and continues to do a number of concerning and fascinating things in his career. Paul's career and the creation of Team 10 deserves deep analysis as it provides a case study of the migration of media from traditional to digital. Paul's use and creation of Team 10 open the internet and tangible world up to a new form of business. The ways in which Paul gained his success also require some inspection as his role as a mook and his over sexualization of women disqualify him from being a good role model to his young audience. Finally Paul's overt advertising is manipulative as he exploits his young viewers misunderstanding of advertising to gain revenue.

To learn more about what a mook is

Screen Shot 2018-12-09 at 9.57.29 AM.png
Screen Shot 2018-12-09 at 10.00.53 AM.pn
Read More About Jake Paul

The Internet Take Over

Learn how Paul grew an army of 17 million and counting fans from the ground up.

source.gif

The Dr. Dre of Social Media: Team 10

Read about how Jake took inspiration from Dr. Dre and turned a social media following into a multimillion dollar company.

1500796996076.gif

Manipulative Merchandising

Paul's aggressive advertising of his personal merchandise raises alarm. Paul's merchandise and incessant pleads for customers to purchase his merchandise invade every single video on his channel. Read this page to explore the legal and ethical implications of this type of advertising.

SpectacularUnripeKiwi-size_restricted.gi

Mook Savagery

Learn what a mook is and how Paul's adherence to the archetype helps him grow influence, wealth, and fame.

How does Jake's hyper masculinity, violence, and over-sexualization of women contribute to his reach?

bottom of page